24 Jun Common Signage Mistakes (and How to Avoid Them)
Is Your Sign Helping — or Hurting — Your Business?
Your signage is often the first impression potential customers have of your business. Great signage grabs attention, communicates your brand, and drives action. But poorly designed signs can do the opposite — confusing or even turning customers away.
At Miami Signs and Wraps, we’ve helped hundreds of businesses in Miami upgrade their signage. And along the way, we’ve seen some common signage mistakes that can easily be avoided.
In this article, we’ll cover the 3 most common signage mistakes — and how you can fix them.
Mistake #1: Poor Contrast
If people can’t read your sign, it’s not working — no matter how beautiful the design might be.
Signs with low contrast (such as light text on a light background or dark text on a dark background) are difficult to read, especially from a distance or in changing lighting conditions.
How to Avoid It:
✅ Choose high-contrast color combinations
✅ Test your sign’s visibility from various angles and distances
✅ Make sure your key message is easy to read at a glance
Mistake #2: Wrong Size
A sign that’s too small might be completely overlooked. On the other hand, a sign that’s too large for the space can feel overwhelming and off-brand.
How to Avoid It:
✅ Match the sign’s size to its purpose and the viewing distance
✅ Consider how it fits within your physical space (indoor or outdoor)
✅ Work with an expert who can recommend the right dimensions based on visibility and local codes
Mistake #3: Overcrowded Design
Trying to say too much on one sign is a common mistake. When a sign is cluttered with too much text or too many graphics, the message gets lost.
Remember: your audience usually has just a few seconds to process your sign.
How to Avoid It:
✅ Keep it simple and focused
✅ Use one clear message and a strong call to action
✅ Leave plenty of “white space” so the design feels clean and readable
Make Sure Your Signage Works for You
Your signs should:
Grab attention
Reflect your brand
Communicate a clear message
Drive action
If your signage isn’t achieving these goals, it may be time for a refresh.
At Miami Signs and Wraps, we can help you avoid these common pitfalls and create custom signage that works for your business — from design to installation.
📍 Ready to upgrade your signage?
Get in touch today for a free consultation: www.miamisignsandwraps.org